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Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar,...

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Located in: Sunnybank Hills, QLD, Australia

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eBay item number:296183337268

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

ISBN: 9780170236027

Publication Year: 2013

Type: Textbook

Format: Paperback

Language: English

Publication Name: Marketing Research: Asia-Pacific Edition

Item Height: 254mm

Author: Steve D'alessandro, Hume Winzar, Barry Babin, Ben Lowe

Publisher: Cengage Learning Australia

Item Width: 217mm

Subject: Marketing

Item Weight: 1175g

Number of Pages: 648 Pages

About this product

Product Information

Marketing Research 3rd Asia'Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.

Product Identifiers

Publisher

Cengage Learning Australia

ISBN-13

9780170236027

eBay Product ID (ePID)

176313556

Product Key Features

Author

Steve D'alessandro, Hume Winzar, Barry Babin, Ben Lowe

Publication Name

Marketing Research: Asia-Pacific Edition

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2013

Type

Textbook

Number of Pages

648 Pages

Dimensions

Item Height

254mm

Item Width

217mm

Item Weight

1175g

Additional Product Features

Title_Author

Steve D'alessandro, Barry Babin, Ben Lowe, Hume Winzar

Country/Region of Manufacture

Australia

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:296183337268

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AU $64.85 (approx PHP 2,531.97)	United States	Australia Post International Standard	Estimated between Thu, 27 Jun and Fri, 5 Jul to 43230
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