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Value Proposition Design: How to Create Products and Services Strategyzer Series
GBP 10.50
ApproximatelyPHP 791.75
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Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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GBP 17.08 (approx PHP 1,287.92) International Priority Shipping to United States via eBay's Global Shipping Program.
Located in: Amble, United Kingdom
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eBay item number:286572854443
Item specifics
- Condition
- Binding
- Paperback / softback
- Artist
- Smith, Alan
- Brand
- N/A
- Personalised
- No
- Date of Publication
- 2014-10-30
- EAN
- 9781118968055
- ISBN
- 1118968050
- Book Title
- Value Proposition Design: How to Create Products and Services ...
- Release Title
- Value Proposition Design: How to Create Products and Services ...
- Title
- Value Proposition Design: How to Create Products and Services ...
- Colour
- N/A
About this product
Product Information
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the Business Model Canvas from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118968055
eBay Product ID (ePID)
209584738
Product Key Features
Number of Pages
320 Pages
Publication Name
Value Proposition Design: How to Create Products and Services Customers Want
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Series
The Strategyzer Series
Format
Paperback
Dimensions
Item Height
190 mm
Item Weight
772 g
Item Width
239 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller feedback (500)
- e***n (76)- Feedback left by buyer.Past monthVerified purchaseNot working
- e***r (4)- Feedback left by buyer.Past monthVerified purchasefantastic. just what i wanted. thank you
- a***2 (14)- Feedback left by buyer.Past monthVerified purchaseWatch in immaculate condition also arrived a day early. Would highly recommended and use you again. Thank you