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Top-down- und Bottom-up-Ansa tze im Innovationsman agement - 9783658068400
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GBP 22.62 (approx PHP 1,680.35) Expedited Postage to United States via eBay's Global Shipping Program. See detailsfor shipping
Located in: Aldershot, United Kingdom
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eBay item number:285318713321
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Top-down- und Bottom-up-Ansatze im Innovationsmanagement
- ISBN
- 9783658068400
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
- Item Height
- 210mm
- Publisher
- Springer Gabler
- Item Width
- 148mm
- Subject
- Management, Marketing
- Item Weight
- 390g
- Number of Pages
- 270 Pages
About this product
Product Information
Florian Totzauer beleuchtet die Entwicklung von Innovationen aus Top-down- bzw. Bottom-up-Perspektive. Er untersucht, wie Topmanager uber ihr eigenes Innovationsverhalten besonders neuartige Innovationen top-down foerdern koennen und welche individuellen Eigenschaften hierbei relevant sind. Daruber hinaus identifiziert er die funktionsubergreifende Zusammenarbeit als Innovationstreiber und analysiert, wie ein innovationsorientiertes Personalmanagement eingesetzt werden kann, um Barrieren der Zusammenarbeit an zentralen Schnittstellen wie zwischen Forschung & Entwicklung und Marketing zu uberwinden und Innovationen bottom-up zu generieren. In zwei empirischen Studien werden die spezifischen Erfolgsfaktoren und Wirkungszusammenhange der behandelten Top-down- und Bottom-up-Ansatze im Innovationsmanagement verdeutlicht.
Product Identifiers
Publisher
Springer Gabler
ISBN-13
9783658068400
eBay Product ID (ePID)
226089400
Product Key Features
Publication Name
Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
Format
Paperback
Language
German
Subject
Management, Marketing
Publication Year
2014
Type
Textbook
Number of Pages
270 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
390g
Additional Product Features
Series Title
Neue Perspektiven Der Marktorientierten Unternehmensfuhrung
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
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eBay item number:285318713321
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Aldershot, United Kingdom
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Postage and handling | Import charges | To | Service | Delivery*See Delivery notes |
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GBP 22.62 (approx PHP 1,680.35) | See import charges at checkout | United States | Expedited Postage (International Priority Shipping) | Estimated between Thu, 27 Jun and Fri, 5 Jul to 43230 |
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