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Top-down- und Bottom-up-Ansatze im Innovationsmanagement - 9783658068400

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Top-down- und Bottom-up-Ansatze im Innovationsmanagement
ISBN
9783658068400
Publication Year
2014
Type
Textbook
Format
Paperback
Language
German
Publication Name
Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
Item Height
210mm
Author
Florian Totzauer
Publisher
Springer Gabler
Item Width
148mm
Subject
Management, Marketing
Item Weight
390g
Number of Pages
270 Pages

About this product

Product Information

Florian Totzauer beleuchtet die Entwicklung von Innovationen aus Top-down- bzw. Bottom-up-Perspektive. Er untersucht, wie Topmanager uber ihr eigenes Innovationsverhalten besonders neuartige Innovationen top-down foerdern koennen und welche individuellen Eigenschaften hierbei relevant sind. Daruber hinaus identifiziert er die funktionsubergreifende Zusammenarbeit als Innovationstreiber und analysiert, wie ein innovationsorientiertes Personalmanagement eingesetzt werden kann, um Barrieren der Zusammenarbeit an zentralen Schnittstellen wie zwischen Forschung & Entwicklung und Marketing zu uberwinden und Innovationen bottom-up zu generieren. In zwei empirischen Studien werden die spezifischen Erfolgsfaktoren und Wirkungszusammenhange der behandelten Top-down- und Bottom-up-Ansatze im Innovationsmanagement verdeutlicht.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658068400
eBay Product ID (ePID)
226089400

Product Key Features

Author
Florian Totzauer
Publication Name
Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
Format
Paperback
Language
German
Subject
Management, Marketing
Publication Year
2014
Type
Textbook
Number of Pages
270 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
390g

Additional Product Features

Title_Author
Florian Totzauer
Series Title
Neue Perspektiven Der Marktorientierten Unternehmensfuhrung
Country/Region of Manufacture
Germany

Item description from the seller

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Value Added Tax Number:
  • GB 976952259
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