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Radical Marketing: From Harvard to Harley, Less- 0887309798, Sam Hill, paperback
US $3.89
ApproximatelyPHP 217.15
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Arlington, Texas, United States
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eBay item number:283929548449
Item specifics
- Condition
- ISBN
- 0887309798
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0887309798
ISBN-13
9780887309793
eBay Product ID (ePID)
724372
Product Key Features
Book Title
Radical Marketing : from Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Number of Pages
304 Pages
Language
English
Topic
Leadership, Marketing / Industrial, Marketing / General, Corporate & Business History
Publication Year
2000
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.5 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
LCCN
98-031064
Dewey Edition
21
Dewey Decimal
658.8
Synopsis
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And, despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics., How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics., How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today How did upstart Boston Beer Company-makers of Sam Adams-prevail over rival Anheuser-Busch without an advertising budget And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture-growth and expansion-rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.
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- i***e (347)- Feedback left by buyer.Past monthVerified purchaseQuick shipment and the book is in great condition. I can't wait to jump into this quality piece of literature that has the appearance of substantial value.
- a***3 (208)- Feedback left by buyer.Past monthVerified purchaseEXCELLENT DESCRIPTION , SHIPPING AND SELLER. I WOULD DEFINITELY USE AGAIN, THANK YOU !
- i***n (1466)- Feedback left by buyer.Past monthVerified purchasewell packed and as described.
Popular categories from this store
Seller feedback (314,507)
- i***e (347)- Feedback left by buyer.Past monthVerified purchaseQuick shipment and the book is in great condition. I can't wait to jump into this quality piece of literature that has the appearance of substantial value.
- a***3 (208)- Feedback left by buyer.Past monthVerified purchaseEXCELLENT DESCRIPTION , SHIPPING AND SELLER. I WOULD DEFINITELY USE AGAIN, THANK YOU !
- i***n (1466)- Feedback left by buyer.Past monthVerified purchasewell packed and as described.