Picture 1 of 1
Creative Strategy: A Guide for Innovation by Professor Duggan, William: New
Condition:
Postage:
Located in: Sparks, Nevada, United States
Delivery:
Estimated between Sat, 15 Jun and Thu, 20 Jun to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller information
- 98.5% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:283433229458
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Date
- 2012-12-04
- Pages
- 176
- ISBN
- 9780231160520
- Book Title
- Creative Strategy : a Guide for Innovation
- Item Length
- 0.9 in
- Publisher
- Columbia University Press
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.1 in
- Genre
- Self-Help, Technology & Engineering, Business & Economics
- Topic
- Knowledge Capital, Personal Success, Social Aspects, Decision-Making & Problem Solving, Strategic Planning, Creativity
- Item Width
- 0.6 in
- Item Weight
- 13.6 Oz
- Number of Pages
- 176 Pages
About this product
Product Information
William Duggan's 2007 book, Strategic Intuition , showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy , Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"--just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.
Product Identifiers
Publisher
Columbia University Press
ISBN-10
0231160526
ISBN-13
9780231160520
eBay Product ID (ePID)
117318677
Product Key Features
Book Title
Creative Strategy : a Guide for Innovation
Format
Hardcover
Language
English
Topic
Knowledge Capital, Personal Success, Social Aspects, Decision-Making & Problem Solving, Strategic Planning, Creativity
Publication Year
2012
Type
Textbook
Illustrator
Yes
Genre
Self-Help, Technology & Engineering, Business & Economics
Number of Pages
176 Pages
Dimensions
Item Length
0.9 in
Item Height
0.1 in
Item Width
0.6 in
Item Weight
13.6 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Lc Classification Number
Hd53.D843 2013
Grade from
College Graduate Student
Reviews
Books on strategy and innovation tend to be of two types. Either they present theories and models that are hard to put into practice or they offer accounts of success stories that are easy to admire but nearly impossible to replicate. This book is different. It is replete with fascinating examples of things that worked, yet the examples are accompanied by clear, practical explanations of why they worked and, more important, how readers can apply the underlying principles and techniques in their own settings., Books on strategy and innovation tend to be of two types. Either they present theories and models that are hard to put into practice, or they offer accounts of success stories that are easy to admire but nearly impossible to replicate. This book is different. It is replete with fascinating examples of things that worked, but the examples are accompanied by clear, practical explanations of why they worked and, more importantly, how readers can apply the underlying principles and techniques in their own settings., Bill Duggan tackles the toughest part of the strategy process, the piece you can't find elsewhere: creating the new innovations that power and revitalize great organizations. For everyone who wants to make an impact, for those who want to lead, for those charged with making organizations work, you won't find this material anywhere else. If you read just one business book this year, make it this one -- because this one has a process you can apply immediately in your own organization., There is a crisis in corporate innovation. Every company wants more of it, but few companies are happy with what they're getting. The answer? Stop brainstorming, stop ideating, no more 2-day offsites: instead, read and use this book., There is a crisis in corporate innovation. Every company wants more of it, but few companies are happy with what they're getting. The answer? Stop brainstorming, stop ideating, no more two-day offsites: instead, read and use this book., Bill Duggan has done it again. In Creative Strategy he has focused on 'what works' in generating innovation, the key to business prosperity and rising national living standards. By blending analysis and creativity -- and insights from psychology and neuroscience -- Duggan offers a formal method for generating innovation. Creative strategy will join the big ideas that have framed the study of management in the past generation. This well-written and interesting book is a 'must read' for executives and strategy thinkers., Bill Duggan has done it again. In Creative Strategy , he has focused on 'what works' in generating innovation, the key to business prosperity and to rising national living standards. By blending analysis and creativity -- and insights from psychology and neuroscience -- Duggan offers a formal method for generating innovation. Creative strategy will join the big ideas that have framed the study of management in the past generation. This well written and interesting book is a "must read" for executives and strategy thinkers.
Table of Content
Part I: Creative Strategy from the Inside 1. From Mind to Method 2. Precedents 3. What's the Problem? 4. Where Do We Look? 5. Creative Combination 6. Resolution 7. Get Organized 8. Kinds of Innovation Part II: Creative Strategy from the Outside 9. Brainstorming 10. Top Ten 11. Creative 12. Strategy Part III: References Creative Strategy at a Glance Sources Acknowledgments Bibliography Index
Copyright Date
2013
Lccn
2012-036053
Dewey Decimal
658.4/012
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:283433229458
Postage and handling
Item location:
Sparks, Nevada, United States
Post to:
Albania, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Zambia, Zimbabwe
Excludes:
APO/FPO, Afghanistan, Alaska/Hawaii, Algeria, Barbados, Belarus, Brazil, French Guiana, French Polynesia, Guadeloupe, Guinea-Bissau, Iraq, Liberia, Libya, Martinique, New Caledonia, Nigeria, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Standard Shipping | Estimated between Sat, 15 Jun and Thu, 20 Jun to 43230 |
| US $5.50 (approx PHP 322.85) | United States | Expedited Shipping | Estimated between Mon, 17 Jun and Sat, 22 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 2 business days of receiving cleared payment. |
| Taxes |
|---|
| Seller charges sales tax in |
Sales Tax for an item #283433229458
Sales Tax for an item #283433229458
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days | Money Back |
The buyer is responsible for return postage costs.
Seller feedback (462,065)
u***g (747)- Feedback left by buyer.
Past month
Verified purchase
Just as described! Nice item! AA+ Seller!!
a***r (640)- Feedback left by buyer.
Past month
Verified purchase
Fast shipping. Good communication.
e***_ (1161)- Feedback left by buyer.
Past month
Verified purchase
A+++