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Denise Shull Market Mind Games: A Radical Psychology of Investing, Tr (Hardback)
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eBay item number:235367929379
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Market Mind Games: A Radical Psychology of Investing, Trading and
- Publication Name
- Market Mind Games: a Radical Psychology of Investing, Trading and Risk
- Title
- Market Mind Games: A Radical Psychology of Investing, Trading and
- Format
- Hardcover
- EAN
- 9780071756228
- ISBN
- 9780071756228
- Publisher
- Mcgraw-Hill Education
- Genre
- Business & Finance
- Release Date
- 16/02/2012
- Release Year
- 2012
- Country/Region of Manufacture
- US
- Item Height
- 1.1in
- Item Length
- 9.5in
- Item Width
- 6in
- Item Weight
- 19.9 Oz
- Language
- English
- Publication Year
- 2012
- Type
- Textbook
- Number of Pages
- 288 Pages
About this product
Product Information
Seize the advantage in every risk decision with the most misunderstood asset you have--human emotion What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves--intelligence and rationality versus emotion and irrationality--be wildly off the mark? Simply put: yes. With these words, Denise Shull introduces her radical--and supremely rational-- approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first--and last--word when it comes to our perceptions and judgments. Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology. We are all taught that sidelining our emotions is the best way to make good decisions-- Shull declares the converse: emotions inform us. Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradicates the baffling question that repeats itself in our heads after making a poor investing decision: "What was I thinking?" Through a series of "lectures," Shull logically but engagingly connects emotions, beliefs, and context to our innate reaction to uncertainty and risk (yes, the two are different). In Market Mind Games , she merges more than 20 years of studying risk decisions into a single, astoundingly effective strategy. A reasonable approach to emotion is the best and only way to win the investing game. The methods Shull details in Market Mind Games shake the foundation of conventional market and decision psychology. And, most important, they work.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071756221
ISBN-13
9780071756228
eBay Product ID (ePID)
99638767
Product Key Features
Publication Name
Market Mind Games: a Radical Psychology of Investing, Trading and Risk
Format
Hardcover
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9.5in
Item Height
1.1in
Item Width
6in
Item Weight
19.9 Oz
Additional Product Features
Lc Classification Number
Hg4529
Table of Content
Chapter 1: Perception IS Reality, What Really Makes the Markets Tick; Chapter 2: Billion Dollar Bonfires: The Ash-Cloud Ending to the Sad Show "Miss-Perceive"; Chapter 3: Better Eyeglasses: The Revolutionary Prescription for Corrected Market Vision; Chapter 4: The Markets' Symbolic Power: Get What You Want, Not What You Need; Chapter 5: Psychological Capital: The Asset which Breeds Cash; Chapter 6: If It is Only Probability, Then why do Poker Players Wear Sunglasses?
Copyright Date
2012
Topic
Personal Finance / Investing, Decision-Making & Problem Solving, General, Economics / Theory, Industrial & Organizational Psychology, Personal Finance / General
Lccn
2011-037374
Dewey Decimal
332.6
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Education, Psychology, Business & Economics
Item description from the seller
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eBay item number:235367929379
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