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Andy Maslen Persuasive Copywriting (Paperback)
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eBay item number:235367580614
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Persuasive Copywriting
- Publication Name
- Persuasive Copywriting : Cut Through the Noise and Communicate with Impact
- Title
- Persuasive Copywriting
- EAN
- 9780749483661
- ISBN
- 9780749483661
- Publisher
- Kogan Page, The Limited
- Format
- Trade Paperback
- Release Year
- 2019
- Release Date
- 03/01/2019
- Item Height
- 0.6 in
- Item Length
- 9.2 in
- Item Width
- 6.2 in
- Item Weight
- 15.7 Oz
- Language
- English
- Subtitle
- Cut Through the Noise and Communicate With Impact
- ISBN-10
- 0749483660
- Country/Region of Manufacture
- GB
- Genre
- Business & Finance
- Subject
- Marketing / General, Industries / Media & Communications, Advertising & Promotion
- Subject Area
- Business & Economics
- Publication Year
- 2019
- Type
- Textbook
- Number of Pages
- 296 Pages
About this product
Product Information
Persuasive Copywriting , second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749483660
ISBN-13
9780749483661
eBay Product ID (ePID)
11038682102
Product Key Features
Number of Pages
296 Pages
Language
English
Publication Name
Persuasive Copywriting : Cut Through the Noise and Communicate with Impact
Publication Year
2019
Subject
Marketing / General, Industries / Media & Communications, Advertising & Promotion
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
15.7 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2018-459565
Dewey Edition
23
Reviews
If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting., I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters., Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too., There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon.
Illustrated
Yes
Dewey Decimal
659.132
Lc Classification Number
Hf5386
Table of Content
* Section - ONE: Copywriting in context; ** Chapter - 01: Creativity - A genuinely marketable skill?; ** Chapter - 02: The right and wrong way to judge copy; ** Chapter - 03: The impact of new channels - From mobile to social; ** Chapter - 04: Blood brothers or ugly sisters - How do copy and content fit together?; * Section - TWO: Motivation versus reason - Tapping into your customer's deepest drives; ** Chapter - 05: Harnessing the power of emotional copywriting to persuade your prospects; ** Chapter - 06: Three big ideas you should use for copy before highlighting the "benefits"; ** Chapter - 07: A powerful process for developing customer empathy through copy; ** Chapter - 08: Copywriting hacks - Flattery will get you everywhere; ** Chapter - 09: The ancient Greek secret of emotionally engaging copy; ** Chapter - 10: Copywriting and connecting on social media; ** Chapter - 11: Creating calls to action - Top tips to bring home the bacon; * Section - THREE: The pleasure principle - Making your writing more enjoyable and compelling; ** Chapter - 12: Balancing pleasure and profit - Five techniques to write fantastic copy; ** Chapter - 13: How to engage your imagination and free your creativity; ** Chapter - 14: Tone and technique in copy - Finding your voice (and that of others); ** Chapter - 15: The definitive guide to when grammar matters in copywriting; ** Chapter - 16: Injecting life into your sales pitch - An age-old method
Copyright Date
2019
Item description from the seller
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