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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (a

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Brand New
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9781118232606
Book Title
Content Rules
ISBN
9781118232606
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Item Height
227mm
Author
Ann Handley, C. C. Chapman
Publisher
John Wiley & Sons INC International Concepts
Item Width
156mm
Subject
Marketing
Item Weight
462g
Number of Pages
320 Pages

About this product

Product Information

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online?and using them to establish credibility and build a loyal customer base. Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content?getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118232606
eBay Product ID (ePID)
113942595

Product Key Features

Author
Ann Handley, C. C. Chapman
Publication Name
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
227mm
Item Width
156mm
Item Weight
462g

Additional Product Features

Title_Author
Ann Handley, C. C. Chapman
Series Title
New Rules Social Media Series
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 324767388
The Nile UK Shop

The Nile UK Shop

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Seller feedback (25,238)

h***n (383)- Feedback left by buyer.
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So stunning!! Thank you
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Nice set of mini books, my 7 year ild loves it.
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Great thanks, excellent book.