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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory
EUR 82.58
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Condition:
“ex library book -”
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Rüsselsheim am Main, Germany
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eBay item number:225577235051
Item specifics
- Condition
- Very Good
- Seller Notes
- “ex library book -”
- EAN
- 9780792390763
- ISBN
- 0792390768
- Buchtitel
- Expert Systems for Scanner Data Environments: The Marketing Work
- Genre
- Alle Bücher
- Reihe
- International Series in Quantitative Marketing
- Produktart
- Lehrbuch
- Format
- Gebundene Ausgabe
- Erscheinungsjahr
- 1990
- Anzahl der Seiten
- 242 Seiten
- Autor
- John P. Gallagher
- Verlag
- Springer Netherlands, Springer Netherland
- Publikationsname
- Expert Systems For Scanner Data Environments
- Sprache
- Englisch
About this product
Produktinformation
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
Produktkennzeichnungen
ISBN-10
0792390768
ISBN-13
9780792390763
eBay Product ID (ePID)
43097310
Produkt Hauptmerkmale
Verlag
Springer Netherlands, Springer Netherland
Erscheinungsjahr
1990
Anzahl der Seiten
242 Seiten
Sprache
Englisch
Publikationsname
Expert Systems For Scanner Data Environments
Produktart
Lehrbuch
Autor
John P. Gallagher
Reihe
International Series in Quantitative Marketing
Format
Gebundene Ausgabe
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Hc Runder Rücken Kaschiert
Mitautor
John M. Mccann
Nummer Innerhalb der Serie
3
Item Height
1cm
Item Length
24cm
Item Width
16cm
Item Weight
532g
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 360074779
Seller feedback (4,103)
- h***g (1511)- Feedback left by buyer.Past monthVerified purchaseAlles perfekt, danke.
- z***n (1066)- Feedback left by buyer.Past monthVerified purchase1a ebayer
- p***- (223)- Feedback left by buyer.Past monthVerified purchaseSchönes Buch, danke !