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Research Methods for Business Students (3rd Edition) By Mark N.K. Saunders, Phi
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Item specifics
- Condition
- Level
- Business
- Subject
- General, Management
- ISBN
- 9780273658047
- Subject Area
- Business & Economics
- Publication Name
- Research Methods for Business Students
- Publisher
- Prentice Hall PTR
- Item Length
- 9.7 in
- Publication Year
- 2004
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Features
- Revised
- Item Weight
- 31.1 Oz
- Item Width
- 7.4 in
- Number of Pages
- 528 Pages
About this product
Product Information
Research Methods for Business Students (3rd EDITION)Mark NK Saunders, Oxford Brookes University Business School Philip Lewis, Gloucestershire Business School, University of Gloucestershire Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire This revised and fully-updated EDITION continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. New features: bull; bull; bull; bull;Discussion of a range of web based approaches for collecting data bull;Internet addresses for selected on-line Government datasets from throughout the world bull;Advice on undertaking research in international settings bull;Section on presenting research findings orally bull;New case studies with discussion questions bull;Additional international worked examples and diagrams bull;Enhanced Website with separate student and lecturer sections bull;Extensive glossary with over 300 definitions of key terms Classic features: bull; bull;The best selling Business and Management research methods text book bull;Application of appropriate information technology as an integral part of the text bull;Wide variety of worked examples from across business and management bull;Self check questions with answers for each chapter bull;Help with progressing the student's research project Research Methods for Business Students is suitable for final year undergraduate and masters students.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0273658042
ISBN-13
9780273658047
eBay Product ID (ePID)
2294212
Product Key Features
Number of Pages
528 Pages
Language
English
Publication Name
Research Methods for Business Students
Publication Year
2004
Subject
General, Management
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
31.1 Oz
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Edition Number
3
LCCN
2002-029313
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
650.072
Edition Description
Revised Edition
Lc Classification Number
Hd30.4.S28 2003
Table of Content
1 The Nature of Business and Management Research and Structure of this Book 2 Formulating and Clarifying the Research Topic 3 Critically Reviewing the Literature 4 Deciding on the Research Approach and Choosing a Research Strategy 5 Negotiating Access and Research Ethics 6 Selecting Samples 7 Using Secondary Data 8 Collecting Primary Data Through Observation 9 Collecting Primary Data Using Semi-Structured and In-Depth Interviews 10 Collecting Primary Data Using Questionnaires 11 Analysing Quantitative Data 12 Analysing Qualitative Data 13 Writing and Presenting Your Project Report
Copyright Date
2003
Item description from the seller
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eBay item number:224773062345
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