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THE RELATIONSHIP ADVANTAGE: BECOME A TRUSTED ADVISOR AND By Tom Stevenson & Sam

US $12.97
ApproximatelyPHP 722.95
Condition:
Like New
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eBay item number:204440929472
Last updated on Jun 25, 2024 17:43:45 PHTView all revisionsView all revisions

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN-10
0793170265
Publication Name
Kaplan Business
Type
Hardcover
ISBN
9780793170265

About this product

Product Identifiers

Publisher
Kaplan Publishing
ISBN-10
0793170265
ISBN-13
9780793170265
eBay Product ID (ePID)
4671063

Product Key Features

Book Title
Relationship Advantage : Become a Trusted Advisor and Create Clients for Life
Number of Pages
260 Pages
Language
English
Publication Year
2003
Topic
Customer Relations, General, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Author
Tom Stevenson, Sam Barcus
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
0 Oz
Item Length
9 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2003-009490
Dewey Edition
21
TitleLeading
The
Dewey Decimal
658.8/12
Synopsis
Corporations, it seems, are always seeking the ""silver bullet"" that will create intimacy with customers. But most efforts fail from the moment they begin, say respected consultants, Tom Stevenson and Sam Barcus. The reason? Accountability for program leadership is placed on the sales force rather than on the executives and senior managers who have a more seasoned business perspective.For the first time ever, Stevenson and Barcus outline the relationship-building processes used successfully by professional consulting firms. Sales professionals in other industries will learn never-before-published explanations and documentation regarding consulting firm approaches and techniques, including:* Why top managers must lead the care and feeding of key relationships.* An inside view of how consultants build long-term, trusted advisor relationships.* The difference between creating demand and responding to bids-an important difference that sparks enduring relationships.* Problem-solving techniques that can lead to deeper customer alliances.* Why it's more important for a salesperson to be interested rather than interesting.* A diagnostic process to prepare for and execute customer meetings that create value at every touch point.* Tools and techniques to develop business acumen that provides insight into customer issues and initiatives.With many practical examples, anecdotes, and coaching tips,The Relationship Advantageis required reading for executives or managers who know they should be driving key relationships but don't know how to do it., Outlining the relationship-building processes used successfully by professional consulting firms, this book allows sales professionals in other industries to learn explanations and documentation reagrding consulting firm approaches and techniques. relationships; an inside view of how consultants build long-term, trusted advisor relationships; the difference between creating demand and responding to bids - an important difference that sparks enduring relationships; problem-solving techniques that can lead to deeper customer alliances; why it's more important for a salesperson to be interested rather than interesting; a diagnostic process to prepare for and execute customer meetings that create value at every touch point; and tools and techniques to develop business acumen that provides insight into customer issues and initiatives.
LC Classification Number
HF5415.5.S738 2003

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