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AdWords For Dummies - Howie Jacobson, GOOD+.
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A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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eBay item number:204431137107
Item specifics
- Condition
- Series
- COMPUTER SCIENCE
- Custom Bundle
- No
- Educational Level
- Adult & Further Education
- Personalized
- No
- Level
- Advanced
- Features
- SOFTCOVER
- Country/Region of Manufacture
- United States
- ISBN
- 9780470152522
- Subject Area
- Computers, Business & Economics
- Publication Name
- Adwords for Dummies
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.5 in
- Subject
- Internet / General, E-Commerce / Internet Marketing
- Publication Year
- 2007
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 21.7 Oz
- Item Width
- 7.8 in
- Number of Pages
- 408 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470152524
ISBN-13
9780470152522
eBay Product ID (ePID)
60292051
Product Key Features
Number of Pages
408 Pages
Publication Name
Adwords for Dummies
Language
English
Subject
Internet / General, E-Commerce / Internet Marketing
Publication Year
2007
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Perfect
Dimensions
Item Height
0.8 in
Item Weight
21.7 Oz
Item Length
9.5 in
Item Width
7.8 in
Additional Product Features
Intended Audience
Trade
Illustrated
Yes
Table Of Content
Introduction.Part I: Becoming a Google Advertiser.Chapter 1: Profiting from the Pay-Per-Click Revolution.Chapter 2: Setting Up Your Starter Edition Account.Chapter 3: Setting Up Your Standard Edition Account.Part II: Launching Your AdWords Campaign.Chapter 4: Discovering Your Online Market.Chapter 5: Choosing the Right Keywords.Chapter 6: Writing Magnetic Ads.Part III: Managing Your AdWords Campaigns.Chapter 7: Deciding Where and When to Show Your Ads.Chapter 8: Improving Your Campaigns through Keyword Management.Chapter 9: Getting It Done with AdWords Tools.Part IV: Converting Clicks to Clink.Chapter 10: Giving Your Customer a Soft Landing on Your Web Site.Chapter 11: Following Up with Your Prospects .Chapter 12: Building a "Climb the Ladder" Web Site.Part V: Testing Your Strategies and Tracking Your Results.Chapter 13: How You Can't Help Becoming an Advertising Genius.Chapter 14: Slashing Your Costs with Conversion Tracking.Chapter 15: Making More Sales with Google Analytics.Part VI: The Part of Tens.Chapter 16: The Ten Most Serious AdWords Beginner's Mistakes.Chapter 17: Ten AdWords Case Studies.Index.
Synopsis
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software, AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
LC Classification Number
HF5415.1265
Item description from the seller
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