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Activation Imperative : How to Build Brands and Business by Inspiring Action,...
GBP 39.82
ApproximatelyPHP 3,002.63
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
GBP 15.99 (approx PHP 1,205.73) Standard Int'l Postage.
Located in: Castle Donington, United Kingdom
Delivery:
Estimated between Tue, 8 Jul and Thu, 17 Jul to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:197237641634
Item specifics
- Condition
- Book Title
- Activation Imperative : How to Build Brands and Business by Inspi
- ISBN
- 9781442257047
About this product
Product Information
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today's more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
Product Identifiers
Publisher
Rowman & Littlefield
ISBN-13
9781442257047
eBay Product ID (ePID)
229178607
Product Key Features
Number of Pages
222 Pages
Publication Name
The Activation Imperative: How to Build Brands and Business by Inspiring Action
Language
English
Subject
Advertising, Marketing
Publication Year
2016
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
458 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 307932304
Seller feedback (94,076)
- u***p (286)- Feedback left by buyer.Past monthVerified purchaseHappy
- t***c (275)- Feedback left by buyer.Past monthVerified purchaseQuick delivery and smooth transaction, top e-seller.
- d***e (154)- Feedback left by buyer.Past monthVerified purchaseRecommend seller. Item arrived on time and in mint conditions.
Seller feedback (94,076)
- u***p (286)- Feedback left by buyer.Past monthVerified purchaseHappy
- t***c (275)- Feedback left by buyer.Past monthVerified purchaseQuick delivery and smooth transaction, top e-seller.
- d***e (154)- Feedback left by buyer.Past monthVerified purchaseRecommend seller. Item arrived on time and in mint conditions.