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Political Communication in American Campaigns by Tuman, Joseph S.
by Tuman, Joseph S. | PB | Acceptable
US $4.82
ApproximatelyPHP 271.08
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A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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Item specifics
- Condition
- Acceptable
- Seller Notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9781412909457
- Subject Area
- Political Science, Language Arts & Disciplines
- Publication Name
- Political Communication in American Campaigns
- Publisher
- SAGE Publications, Incorporated
- Item Length
- 9 in
- Subject
- Political Process / General, Communication Studies, Political Process / Campaigns & Elections
- Publication Year
- 2007
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 14 Oz
- Item Width
- 6 in
- Number of Pages
- 304 Pages
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1412909457
ISBN-13
9781412909457
eBay Product ID (ePID)
60076795
Product Key Features
Number of Pages
304 Pages
Language
English
Publication Name
Political Communication in American Campaigns
Subject
Political Process / General, Communication Studies, Political Process / Campaigns & Elections
Publication Year
2007
Type
Textbook
Subject Area
Political Science, Language Arts & Disciplines
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
14 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
College Audience
LCCN
2007-019319
Reviews
What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
324.7/30973
Table Of Content
Introduction: Bobby Kennedy and Me1. Introduction to Political Communication Democracy, Voter Participation and Voter Apathy Elections as Contests Election as a Process of Communication Political Communication as Process2. The Players in the Process Political Parties Political Consultants Political Surrogates The Media: Reporters and Pundits The Players and the Process in Perspective3. Campaign Oratory and the Communication Process Getting the Message Right Typologies of Political Campaign Speeches Convention Speeches The Inaugural Address Conclusion4. Methods for Deconstructing Political Oratory Political Oratory and Public Speaking as Audience-Centered Rhetoric Political Oratory and Rhetorical Appeals Political Oratory and Rhetorical Figures Political Oratory and Rhetorical Fallacies Conclusions5. Political Campaign Speech Examples Richard Nixon's "Checkers" Barbara Jordan's "Who Then Will Speak for the Common Good?" John McCain's Keynote Address to the 2004 GOP National Convention Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers Conclusions6. Introduction to Political Debates Understanding Debate Debate and Democracy Political Campaign Debates Conclusion7. Negotiations, Tactics and Strategies for Political Debates Negotiating the Details of the Debate Before the Debate Pre-Debate Pitch and Spin Strategies in Debate Performance Tactics in Debate Performance Post-Debate Spin Conclusion8. Political Communication and Mass Media Defining Mass Media Mass Media and Political Communication Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard Conclusion9. How Campaigns Influence and/or Control Mass Media Strategies for Influencing Free Media Strategies for Paid Media Blended Media Strategies and Future Trends with Blogs Conclusion
Synopsis
Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies., In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insider's view of how campaigns work--and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns. Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science., In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This books triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insiders view of how campaigns work--and how news media coverage of campaigns works: The book is written with additional insights from the authors experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns. Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science.
LC Classification Number
JK2281.T86 2008
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