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EBUISINESS & ECOMMERCE Managing The Digital Value Chain
US $47.50
ApproximatelyPHP 2,643.00
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Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Braymer, Missouri, United States
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eBay item number:185710708769
Item specifics
- Condition
- Cookery Topic
- NA
- Custom Bundle
- No
- Item Length
- 12
- Regional Cuisine
- American
- Vintage
- No
- Personalize
- No
- Item Height
- .50
- Personalized
- No
- Subjects
- Business, Economics & Industry
- Item Width
- 8
- Ex Libris
- No
- Narrative Type
- Nonfiction
- City
- World
- Age Level
- Young Adults, Adults
- Inscribed
- No
- Intended Audience
- Adults, Young Adults
- Modified Item
- No
- Series
- NA
- Type
- Informational Book
- Era
- 2010s
- Special Attributes
- Illustrated
- Region
- World
- Country
- US
- Country/Region of Manufacture
- United States
- Item Weight
- 15 oz
- ISBN
- 9783540893288
- Publication Year
- 2009
- Format
- eBook
- Language
- English
- Book Title
- Ebusiness and Ecommerce : Managing the Digital Value Chain
- Illustrator
- Yes
- Publisher
- Springer Berlin / Heidelberg
- Genre
- Computers, Business & Economics
- Topic
- Management Information Systems, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Information Management
- Number of Pages
- X, 222 Pages
About this product
Product Identifiers
Publisher
Springer Berlin / Heidelberg
ISBN-10
3540893288
ISBN-13
9783540893288
eBay Product ID (ePID)
167584810
Product Key Features
Topic
Management Information Systems, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Information Management
Book Title
Ebusiness and Ecommerce : Managing the Digital Value Chain
Publication Year
2009
Number of Pages
X, 222 Pages
Language
English
Illustrator
Yes
Genre
Computers, Business & Economics
Format
eBook
Additional Product Features
Dewey Edition
22
eBook Format
Portable Document Format
Number of Volumes
1 vol.
Dewey Decimal
658.872
Table Of Content
eBusiness Framework.- eProducts and eServices.- eProcurement.- eMarketing.- eContracting.- eDistribution.- ePayment.- eCustomer Relationship Management.- mBusiness.- eSociety.
Synopsis
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management., Over a decade ago, the European Union adopted a "plan of action for a European information society." Internet technologies should broaden the capacity to act of organizations and of individuals, promote transnational contact and exchange relationships, and lead to an open society with cultural originality and variety. To achieve this, the opportunities and risks of utilizing electronic means of c- munication must be weighed against each other, and privacy and intellectual property rights must be protected. Due to technological development and the use of Internet technology, the productionofinformationhasgainedeconomicsigni'cance.Aninformationc- pany creates value primarily by designing, processing, and relaying information; in other words, through the exchange of digital products and services. Thistextbookprogressivelydescribesalloftheelementsofthevaluechainfor electronic business and electronic commerce. A process-oriented approach is used to present the electronic business transactions that occur between companies, consumers,andpublicadministration,andtheseareillustratedwithcasestudies. Along with the organization of digital products and services, special attention is paid to marketing, distribution, and customer relationship care. This textbook is intended for students of economics at universities and te- nical colleges who would like an overview of the state of the art in electronic business and electronic commerce. It is also suitable for executives, project le- ers, and company experts who deal with the digital value chain. The book focuses on the members of value chains in electronic business re- tionships. Each of these members has a chapter devoted to it: Chapter 1 describes the terms of electronic business, electronic commerce, and electronic government, and gives meaningful examples of their application., This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
LC Classification Number
HF54.5-54.56
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