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FOUNDATIONS OF MARKETING JOBBER & FAHY PAPER BACK - Picture 1 of 1
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FOUNDATIONS OF MARKETING JOBBER & FAHY PAPER BACK

Condition:
Acceptable
“ACCPETBALE = MINOR WEAR TO COVER / DOG EARS / PAGE EDGE FADING ETC”
Price:
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ApproximatelyPHP 176.68
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Located in: Londonderry, United Kingdom
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eBay item number:185494559524
Last updated on Aug 06, 2022 23:14:59 PHTView all revisionsView all revisions

Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See all condition definitionsopens in a new window or tab
Seller Notes
“ACCPETBALE = MINOR WEAR TO COVER / DOG EARS / PAGE EDGE FADING ETC”
ISBN
9780077121907
EAN
9780077121907
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
Foundations of Marketing
Item Height
262mm
Author
John Fahy, David Jobber
Publisher
Mcgraw-Hill Education
Item Width
198mm
Subject
Marketing
Item Weight
910g
Number of Pages
363 Pages

About this product

Product Information

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing * Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing * New Ethical Debate boxes stimulate student discussions about socially responsible practice * New Technology Focus boxes examine the growing impact of digital technologies on marketing.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780077121907
eBay Product ID (ePID)
91466195

Product Key Features

Author
John Fahy, David Jobber
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
363 Pages

Dimensions

Item Height
262mm
Item Width
198mm
Item Weight
910g

Additional Product Features

Title_Author
John Fahy, David Jobber
Country/Region of Manufacture
United States

Item description from the seller

royalc2017

royalc2017

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