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Marketing Sixth Edition by Grewal and Levy Hardcover!!!!
US $24.88
ApproximatelyPHP 1,387.06
Condition:
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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US $7.63 (approx PHP 425.37) USPS Media MailTM.
Located in: London, Kentucky, United States
Delivery:
Estimated between Tue, 20 May and Fri, 23 May to 43230
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eBay item number:184498914522
Item specifics
- Condition
- Topic
- Marketing
- Subject
- Business & Economics
- Educational Level
- College
- ISBN
- 9781259709074
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259709078
ISBN-13
9781259709074
eBay Product ID (ePID)
234976937
Product Key Features
Number of Pages
720 Pages
Language
English
Publication Name
Marketing
Subject
Marketing / General
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
55.6 Oz
Item Length
10.9 in
Item Width
8.8 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2016-046062
Dewey Edition
23/eng/20230824
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Dewey Decimal
658.8
Table Of Content
SECTION 1: Assessing The Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment SECTION 2: Understanding The Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing SECTION 3: Targeting The Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing Research SECTION 4: Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product SECTION 5: Value Capture Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods SECTION 6: Value Delivery: Designing The Channel And Supply Chain Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Omnichannel Marketing SECTION 7: Value Communication Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management
Synopsis
Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
LC Classification Number
HF5415.G6753 2018
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Seller feedback (35,477)
- s***s (916)- Feedback left by buyer.Past monthVerified purchaseExcellent product, brand new, 5 STAR***** seller ***** Thank you!
- 6***v (73)- Feedback left by buyer.Past monthVerified purchaseAMAZING MACHINES & BABE$
- h***y (88)- Feedback left by buyer.Past monthVerified purchase!