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Brand/Story: Cases and Explorations in Fashion Branding by Joseph H. Hancock, II

GBP 38.50
ApproximatelyPHP 2,888.40
Condition:
Brand New
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Located in: Cardiff, United Kingdom
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eBay item number:184340938519
Last updated on Feb 13, 2024 19:56:52 PHTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Brand/Story
eBay category
261186
eBay condition
1000
ISBN
9781501300028

About this product

Product Information

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-13
9781501300028
eBay Product ID (ePID)
221223508

Product Key Features

Number of Pages
224 Pages
Publication Name
Brand/Story: Cases and Explorations in Fashion Branding
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Author
Joseph H. Hancock
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
469 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Joseph H. Hancock

Item description from the seller

Seller business information

VAT number: GB 329137652
About this seller

BookMail

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Detailed Seller Ratings

Average for the last 12 months
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5.0
Reasonable shipping cost
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5.0

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