Picture 1 of 8
Picture 1 of 8
AMERICAN INGENUITY: SPORTSWEAR 1930`s 1970`s Metropolitan Museum, Richard Martin
US $14.95
ApproximatelyPHP 837.21
Condition:
“Minor wear. No tears or writing. SEE PHOTOS”
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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US $5.38 (approx PHP 301.28) USPS Media MailTM.
Located in: Frederick, Maryland, United States
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Estimated on or before Wed, 18 Sep to 20147
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eBay item number:176416687469
Item specifics
- Condition
- Very Good
- Seller Notes
- “Minor wear. No tears or writing. SEE PHOTOS”
- Book Title
- American Ingenuity: Sportswear, 1930s1970s
- Item Height
- 12 inches
- ISBN-10
- 030020356X
- ISBN
- 9780300203561
- Subject Area
- Design, Art, Social Science
- Publication Name
- American Ingenuity : Sportswear, 1930s-1970s
- Publisher
- Yale University Press
- Item Length
- 11.8 in
- Subject
- Fashion & Accessories, Collections, Catalogs, Exhibitions / General, Sociology / Urban
- Publication Year
- 2013
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Weight
- 20 Oz
- Item Width
- 9.2 in
- Number of Pages
- 96 Pages
About this product
Product Identifiers
Publisher
Yale University Press
ISBN-10
030020356X
ISBN-13
9780300203561
eBay Product ID (ePID)
28038265729
Product Key Features
Number of Pages
96 Pages
Publication Name
American Ingenuity : Sportswear, 1930s-1970s
Language
English
Publication Year
2013
Subject
Fashion & Accessories, Collections, Catalogs, Exhibitions / General, Sociology / Urban
Type
Textbook
Subject Area
Design, Art, Social Science
Format
Trade Paperback
Dimensions
Item Weight
20 Oz
Item Length
11.8 in
Item Width
9.2 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
391/.04796
Synopsis
Beginning in the early 1930s, American designer sportswear came into its own, later becoming a major force in fashion that continued into the 1990s to influence the way women dress. Designers such as Bonnie Cashin, Tina Leser, Vera Maxwell, Claire McCardell, Clare Potter, and Emily Wilkens initiated a new standard of dressing, one that is right for the lifestyle of the modern woman and that is purely American in its practicality, simplicity, and democratic elements. This was clothing for comfort and versatility that rationally answered the needs of women and was created mostly by women. In 1932, a legendary retailer at Lord & Taylor, Dorothy Shaver, presented a series of showings in the store of new American sportswear trends, for the first time bringing the designers together and specifically naming them. The new sensibility was toward freedom of movement and freedom of choice, and the clothing included mix-and-match ensembles, playsuits, pants, and a variety of activewear. This was the start of the particular branch of fashion history that is presented in American Ingenuity . Richard Martin, Curator of The Costume Institute at The Metropolitan Museum of Art, has brought these designers together again, and his text both examines their position and import as a historical group and discusses their individual accomplishments. His introduction includes period photographs of models wearing the clothes and a discussion of the history of the group, which is integrally related to The Museum of Costume Art in New York City; which, in 1945, merged with The Metropolitan Museum of Art to become The Costume Institute. In light of the early and important connection between The Costume Institute and American designer sportswear, it is particularly appropriate that this publication and the exhibition it accompanies originate at the Metropolitan Museum. The body of this book is divided into five sections, which provide a view of the individual fashions along with discussions of the characteristics and techniques of a number of the innovators of American sportswear. "Wrapping and Tying" features clothes that exemplify the creation of outfits that adjust to the individual wearer, such as Claire McCardell's cottons that make use of tying at both waist and neck and her washable cotton bathing suits that give both comfort and convenience. "Latching," which stresses easy and independent fastening, includes Bonnie Cashin's use of snaps and luggage fasteners. Chapter three is about "Stowing," and here we see big pockets, conspicuous on purpose, which are intended to free women from carrying purses. "Harmonizing" is next and presents mix-and-match separates that allow women to create their own "new look," one that is very different from that of Dior. The last chapter is "Adapting" and is about elements taken from menswear and carefree activewear. Following is a group of twenty-three Profiles of Designers that bring together information about the major practitioners of American sportswear from the 1930s to the 1970s. American Ingenuity continues the mission of The Costume Institute to examine and document diverse aspects of fashion history and fashion's present. It is a fitting tribute to American sportswear. As Richard Martin has written in the Introduction, "Of course, these practical, insightful designers have determined the course of late twentieth-century fashion. They were the pioneers of gender equity in their useful, adaptable clothing, which was both made for the masses and capable of self-expression." This book was originally published in 1998 and has gone out of print. This edition is a print-on-demand version of the original book.], Beginning in the early 1930s, American designer sportswear came into its own, later becoming a major force in fashion that continued into the 1990s to influence the way women dress. Designers such as Bonnie Cashin, Tina Leser, Vera Maxwell, Claire McCardell, Clare Potter, and Emily Wilkens initiated a new standard of dressing, one that is right for the lifestyle of the modern woman and that is purely American in its practicality, simplicity, and democratic elements. This was clothing for comfort and versatility that rationally answered the needs of women and was created mostly by women. In 1932, a legendary retailer at Lord & Taylor, Dorothy Shaver, presented a series of showings in the store of new American sportswear trends, for the first time bringing the designers together and specifically naming them. The new sensibility was toward freedom of movement and freedom of choice, and the clothing included mix-and-match ensembles, playsuits, pants, and a variety of activewear. This was the start of the particular branch of fashion history that is presented in American Ingenuity . Richard Martin, Curator of The Costume Institute at The Metropolitan Museum of Art, has brought these designers together again, and his text both examines their position and import as a historical group and discusses their individual accomplishments. His introduction includes period photographs of models wearing the clothes and a discussion of the history of the group, which is integrally related to The Museum of Costume Art in New York City; which, in 1945, merged with The Metropolitan Museum of Art to become The Costume Institute. In light of the early and important connection between The Costume Institute and American designer sportswear, it is particularly appropriate that this publication and the exhibition it accompanies originate at the Metropolitan Museum. The body of this book is divided into five sections, which provide a view of the individual fashions along with discussions of the characteristics and techniques of a number of the innovators of American sportswear. "Wrapping and Tying" features clothes that exemplify the creation of outfits that adjust to the individual wearer, such as Claire McCardell's cottons that make use of tying at both waist and neck and her washable cotton bathing suits that give both comfort and convenience. "Latching," which stresses easy and independent fastening, includes Bonnie Cashin's use of snaps and luggage fasteners. Chapter three is about "Stowing," and here we see big pockets, conspicuous on purpose, which are intended to free women from carrying purses. "Harmonizing" is next and presents mix-and-match separates that allow women to create their own "new look," one that is very different from that of Dior. The last chapter is "Adapting" and is about elements taken from menswear and carefree activewear. Following is a group of twenty-three Profiles of Designers that bring together information about the major practitioners of American sportswear from the 1930s to the 1970s. American Ingenuity continues the mission of The Costume Institute to examine and document diverse aspects of fashion history and fashion's present. It is a fitting tribute to American sportswear. As Richard Martin has written in the Introduction, "Of course, these practical, insightful designers have determined the course of late twentieth-century fashion. They were the pioneers of gender equity in their useful, adaptable clothing, which was both made for the masses and capable of self-expression." [This book was originally published in 1998 and has gone out of print. This edition is a print-on-demand version of the original book.] Published by The Metropolitan Museum of Art/Distributed by Yale University Press
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