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New Marketing Era: Marketing to the Imagination in a Technology
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:176378469125
Item specifics
- Condition
- Good
- Seller Notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- New Marketing Era: Marketing to the Imagination in a Technology
- ISBN
- 9780070526754
- Publication Year
- 1998
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The New Marketing Era: Marketing to the Imagination in a Technology-Driven World
- Item Height
- 239mm
- Publisher
- Mcgraw-Hill Education-Europe
- Item Width
- 163mm
- Subject
- Social Sciences, Marketing
- Item Weight
- 411g
- Number of Pages
- 176 Pages
About this product
Product Information
Controversial advice on appealing to age-old desires wtih space-age technology. Paul Postma, the contrarian marketing guru, proves that even as technological advances are channging the world, the reasons people make buying decisions have remained the same for centuries. In this timelss yet unorthodox treatise, Postma unveils the essence of marketing success--people still buy what appeals to their need for food, shelter, and companionship. Going beyond a theoretical framework, Postma then guides readers through the many ways in which today's technology can be used to sell to these basic human desires.
Product Identifiers
Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780070526754
eBay Product ID (ePID)
94784972
Product Key Features
Publication Name
The New Marketing Era: Marketing to the Imagination in a Technology-Driven World
Format
Hardcover
Language
English
Subject
Social Sciences, Marketing
Publication Year
1998
Type
Textbook
Number of Pages
176 Pages
Dimensions
Item Height
239mm
Item Width
163mm
Item Weight
411g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:176378469125
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