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The Real Toy Story: Inside the Ruthless Battle for Britain's You

AU $11.58
ApproximatelyPHP 447.28
Condition:
Good
Slight Creasing To Spine and Wear To Edges Of Pages
3 available
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Does not post to United States.
Located in: South East, United Kingdom
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eBay item number:175812185144
Last updated on Sep 21, 2024 21:50:47 PHTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Slight Creasing To Spine and Wear To Edges Of Pages”
Book Title
The Real Toy Story: Inside the Ruthless Battle for Britain's You
UPC
9780552774062
ISBN
9780552774062
EAN
9780552774062
Publication Year
2007
Type
Textbook
Format
Paperback
Language
English
Subject Area
Consumerism
Publication Name
Realtoy Story, the inside the Ruthless Battle for Britains Youn
Item Height
200 mm
Author
Eric Clark
Publisher
Transworld Publishers Ltd
Item Weight
232 g
Item Width
130 mm
Number of Pages
336 Pages

About this product

Product Information

Toys from teddy bears to Barbie dolls to train sets define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story, investigative journalist Eric Clark exposes the startling truths behind Britain s favourite toys. Drawing on interviews with over 200 industry insiders, Clark names and shames the corporations spending millions on research into the best way to manipulate their target audience while manufacturing products in China under virtual slave labour conditions. In a world of cut-throat competition and cold-blooded marketing, toy companies are increasingly willing to sacrifice our children in the rush for profits. And as more children forsake cuddly play things for Ipods and cell phones, companies are using even more extreme tactics- unashamedly using sex and violence to sell dolls and action men to children as young as three - to make sure that their toy is the one that children want to have. The Real Toy Story is essential reading for the millions of adults who care about the toys they choose for the children in their lives

Product Identifiers

Publisher
Transworld Publishers Ltd
ISBN-13
9780552774062
eBay Product ID (ePID)
94509820

Product Key Features

Number of Pages
336 Pages
Language
English
Publication Name
Realtoy Story, the inside the Ruthless Battle for Britains Youn
Publication Year
2007
Type
Textbook
Author
Eric Clark
Subject Area
Consumerism
Format
Paperback

Dimensions

Item Height
200 mm
Item Weight
232 g
Item Width
130 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Eric Clark
LeafCats
2228, 378

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
The_Book_Fountain

The_Book_Fountain

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