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Electronic Commerce Paperback Gary Schneider Twelfth Edition

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Located in: Conroe, Texas, United States

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Item specifics

Condition: Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ... Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See all condition definitionsopens in a new window or tab

Book Title: Electronic Commerce Paperback Gary Schneider

ISBN: 9781305867819

Subject Area: Computers, Business & Economics

Publication Name: Electronic Commerce

Item Length: 9.2 in

Publisher: Course Technology

Subject: Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology

Publication Year: 2016

Type: Textbook

Format: Trade Paperback

Language: English

Item Height: 1.3 in

Author: Gary Schneider

Features: Revised

Item Width: 7.4 in

Item Weight: 34.5 Oz

Number of Pages: 624 Pages

About this product

Product Information

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Product Identifiers

Publisher

Course Technology

ISBN-10

1305867815

ISBN-13

9781305867819

eBay Product ID (ePID)

219708080

Product Key Features

Author

Gary Schneider

Publication Name

Electronic Commerce

Format

Trade Paperback

Language

English

Features

Revised

Subject

Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology

Publication Year

2016

Type

Textbook

Subject Area

Computers, Business & Economics

Number of Pages

624 Pages

Dimensions

Item Length

9.2 in

Item Height

1.3 in

Item Width

7.4 in

Item Weight

34.5 Oz

Additional Product Features

Edition Number

LCCN

2015-960926

Lc Classification Number

Hf5548.32.S284 2017

Edition Description

Revised Edition

Table of Content

PART I: INTRODUCTION.1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.3. Selling on the Web.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems for Electronic Commerce.PART IV: INTEGRATION.12. Planning for Electronic Commerce.

2017

Dewey Decimal

658.054678

Dewey Edition

Illustrated

Yes

Item description from the seller

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eBay item number:166702895850

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