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Poised to Respond: A Practical Introduction to Public Relations by Brian C. Sowa
AU $174.41
ApproximatelyPHP 6,204.57
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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AU $17.63 (approx PHP 627.18) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
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Estimated between Tue, 20 May and Thu, 29 May to 43230
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eBay item number:156958299146
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781516506545
- Type
- Does not apply
- ISBN
- 9781516506545
About this product
Product Information
Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.
Product Identifiers
Publisher
Cognella, Inc
ISBN-13
9781516506545
eBay Product ID (ePID)
22046468617
Product Key Features
Book Title
Poised to Respond: a Practical Introduction to Public Relations
Format
Paperback
Language
English
Publication Year
2017
Number of Pages
216 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
525g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
Seller feedback (1,461,691)
- a***a (664)- Feedback left by buyer.Past monthVerified purchaseok
- l***6 (410)- Feedback left by buyer.Past monthVerified purchaseexcellent book
- e***l (277)- Feedback left by buyer.Past monthVerified purchaseMany thanks. Happy to own a hard copy when I have enjoyed the ebook.
Seller feedback (1,461,691)
- a***a (664)- Feedback left by buyer.Past monthVerified purchaseok
- l***6 (410)- Feedback left by buyer.Past monthVerified purchaseexcellent book
- e***l (277)- Feedback left by buyer.Past monthVerified purchaseMany thanks. Happy to own a hard copy when I have enjoyed the ebook.