Picture 1 of 1
Gallery
Picture 1 of 1
Marketing Research: Applied Insight 6th Edition by Dan Nunan (English) Paperback
AU $269.37
ApproximatelyPHP 9,744.53
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
3 available
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
AU $17.96 (approx PHP 649.71) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
Delivery:
Estimated between Wed, 18 Jun and Tue, 1 Jul to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:156312688749
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781292308722
- Book Title
- Marketing Research
- ISBN
- 9781292308722
About this product
Product Information
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing.
Product Identifiers
Publisher
Pearson Education Limited
ISBN-13
9781292308722
eBay Product ID (ePID)
2317392315
Product Key Features
Publication Year
2020
Subject
Marketing
Language
English
Publication Name
Marketing Research: Applied Insight, 6th Edition
Type
Textbook
Format
Paperback
Dimensions
Item Height
264 mm
Item Weight
1775 g
Item Width
193 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
Seller feedback (1,464,022)
- e***4 (150)- Feedback left by buyer.Past monthVerified purchaseHard to get book, so was very happy you could provide it - thank you! The book is amazing and true to its title. Highly recommended book and Seller. Book arrived in perfect condition and promptly. A great experience.
- .***g (35)- Feedback left by buyer.Past monthVerified purchaseGood book
- s***0 (47)- Feedback left by buyer.Past monthVerified purchaseThank you!
Seller feedback (1,464,022)
- e***4 (150)- Feedback left by buyer.Past monthVerified purchaseHard to get book, so was very happy you could provide it - thank you! The book is amazing and true to its title. Highly recommended book and Seller. Book arrived in perfect condition and promptly. A great experience.
- .***g (35)- Feedback left by buyer.Past monthVerified purchaseGood book
- s***0 (47)- Feedback left by buyer.Past monthVerified purchaseThank you!