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Understanding Social Media: How to Create a Plan for Your Business that Works by

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9780749473563
Book Title
Understanding Social Media
ISBN
9780749473563
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
Understanding Social Media: How to Create a Plan for Your Business That Works
Item Height
235mm
Author
Damian Ryan
Publisher
Kogan Page Ltd
Item Width
157mm
Subject
Marketing, Business
Item Weight
465g
Number of Pages
304 Pages

About this product

Product Information

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749473563
eBay Product ID (ePID)
209296753

Product Key Features

Author
Damian Ryan
Publication Name
Understanding Social Media: How to Create a Plan for Your Business That Works
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
235mm
Item Width
157mm
Item Weight
465g

Additional Product Features

Title_Author
Damian Ryan
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • AU 82107909133
  • GB 293967539
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