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Customer Experience Manual, The: How to design, measure and improve customer exp

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Last updated on Jun 08, 2024 02:07:52 PHTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9781292148465
Book Title
Customer Experience Manual, The
ISBN
9781292148465
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Customer Experience Book: How to design, measure and improve customer experience in your business
Item Height
234mm
Author
Alan Pennington
Publisher
Pearson Education Limited
Item Width
155mm
Subject
Management
Item Weight
360g
Number of Pages
232 Pages

About this product

Product Information

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: Why customer experience is so important in business - and how it applies to you How to use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of 'thinking differently' about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292148465
eBay Product ID (ePID)
224171644

Product Key Features

Author
Alan Pennington
Publication Name
The Customer Experience Book: How to design, measure and improve customer experience in your business
Format
Paperback
Language
English
Subject
Management
Publication Year
2016
Type
Textbook
Number of Pages
232 Pages

Dimensions

Item Height
234mm
Item Width
155mm
Item Weight
360g

Additional Product Features

Title_Author
Alan Pennington
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • AU 82107909133
  • GB 293967539
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