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Business Research Methods 12th Ed. by Pamela Schindler & Donald Cooper 2013 HB
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Located in: Las Vegas, Nevada, United States
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Estimated between Fri, 28 Jun and Wed, 3 Jul to 43230
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eBay item number:154812146575
Item specifics
- Condition
- Level
- Business
- Subject
- Industrial Management, Operations Research
- ISBN
- 9780073521503
- Subject Area
- Business & Economics
- Publication Name
- Business Research Methods
- Publisher
- Mcgraw-Hill Education
- Item Length
- 10.9 in
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Item Weight
- 59 Oz
- Item Width
- 8.8 in
- Number of Pages
- 720 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0073521507
ISBN-13
9780073521503
eBay Product ID (ePID)
160182173
Product Key Features
Number of Pages
720 Pages
Language
English
Publication Name
Business Research Methods
Subject
Industrial Management, Operations Research
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
59 Oz
Item Length
10.9 in
Item Width
8.8 in
Additional Product Features
Edition Number
12
Intended Audience
College Audience
Dewey Edition
22
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.0072
Grade To
College Freshman
Table Of Content
Business Research Methods, 12/e Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration Part II The Design of Business Research Chapter 6 Research Design: An Overview Chapter 7 Qualitative Research Chapter 8 Observation Studies Chapter 9 Experiments Chapter 10 Surveys Part III The Sources and Collection of Data Chapter 11 Measurement Chapter 12 Measurement Scales Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically Chapter 16 Exploring, Displaying, and Examining Data Chapter 17 Hypothesis Testing Chapter 18 Measures of Association Chapter 19 Presenting Insights and Findings: Written Reports Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes
Synopsis
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor., The new edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the text's key theme, providing the content and structure to ensure students' grasp of the business research function. Business Research Methods encourages and supports the completion of an in-depth business research project, if desired, by the instructor.
Copyright Date
2014
ebay_catalog_id
4
Item description from the seller
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eBay item number:154812146575
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Las Vegas, Nevada, United States
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