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E-Commerce 2016: Business, Technology, Society by Laudon

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Special Attributes
Updated ISBN2 9780134998459
Topic
Technology
ISBN
9780133938951

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133938956
ISBN-13
9780133938951
eBay Product ID (ePID)
219092075

Product Key Features

Number of Pages
912 Pages
Language
English
Publication Name
E-Commerce 2016 : Business, Technology, Society
Subject
E-Commerce / Internet Marketing, Management, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Publication Year
2016
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Kenneth Laudon, Carol Traver
Format
Hardcover

Dimensions

Item Height
0.4 in
Item Weight
58.2 Oz
Item Length
0.4 in
Item Width
0.4 in

Additional Product Features

Edition Number
12
Intended Audience
College Audience
LCCN
2016-303671
Dewey Edition
23
Dewey Decimal
658.872
Table Of Content
1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce 9. Online Retailing and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Synopsis
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition , Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business., For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition , Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business., Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition , Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business. KEY TOPICS: The Revolution Is Just Beginning; E-commerce Business Models and Concepts; E-commerce Infrastructure: The Internet, Web, and Mobile Platform; Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps; E-commerce Security and Payment Systems; E-commerce Marketing and Advertising Concepts; Social, Mobile, and Local Marketing; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET: For anyone interested in e-commerce.
LC Classification Number
HF5548.32.L38 2016

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