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Digitale Revolution: Auswirkungen auf das Marketing by Ralf T. Kreutzer (German)

AU $34.29
ApproximatelyPHP 1,224.61
Condition:
Brand New
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AU $15.16 (approx PHP 541.42) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
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eBay item number:146580921565

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9783658093938
Book Title
Digitale Revolution
ISBN
9783658093938

About this product

Product Information

Ralf T. Kreutzer stellt dar, was unter dem Begriff Gartner Hype Cycle verstanden wird und welche Technologien fur die zukunftigen Herausforderungen an das Marketing von besonderer Bedeutung sind. Der Autor analysiert das Themenfeld Big Data, die Veranderungen des Kundenverhaltens sowie die steigende Bedeutung von Kooperationen und zeigt auf, wie gut sich CMOs auf diese Herausforderungen vorbereitet fuhlen. Ein Ausblick auf zukunftige Entwicklungen rundet das Essential ab.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658093938
eBay Product ID (ePID)
214426029

Product Key Features

Number of Pages
32 Pages
Publication Name
Digitale Revolution: Auswirkungen Auf Das Marketing
Language
German
Subject
Management, Marketing
Publication Year
2015
Type
Textbook
Author
Ralf T Kreutzer
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
68 g
Item Width
148 mm

Additional Product Features

Country/Region of Manufacture
Germany
Title_Author
Ralf T Kreutzer
Series Title
Essentials

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
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thenilestore

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