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Die Gruppendiskussion in der Marktforschung: Grundlagen -- Moderation -- Auswert

thenilestore
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AU $121.69
ApproximatelyPHP 4,426.31
Condition:
Brand New
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eBay item number:146570276265

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9783531133171
Book Title
Die Gruppendiskussion in der Marktforschung
ISBN
9783531133171

About this product

Product Information

Die Gruppendiskussion ist das vermutlich am haufigsten verwendete qualitative Verfahren in der Marktforschung, dessen Erkenntnispotential aber meist nicht voll ausgeschoepft wird. Mit Hilfe einer stringent ganzheitlichen Herangehensweise kann die Marktforschung ihre aus Gruppendiskussionen gewonnenen Ergebnisse konsequent optimieren. Die Autoren bieten nun erstmals einen fundierten UEberblick uber die Moeglichkeiten des Verfahrens, in der sie wissenschaftliche Grundlichkeit mit langjahriger Praxiserfahrung verbinden. Der Praxisleitfaden umfasst methodische Grundlagen, Moderationstechniken und systematische Auswertung. Er eignet sich als Einfuhrung in die Moderation ebenso wie als Kompendium fur erfahrene Praktiker der Marktforschung oder benachbarter Bereiche und kann in der Methodenausbildung einschlagiger Studiengange (Psychologie, Soziologie, BWL) eingesetzt werden.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783531133171
eBay Product ID (ePID)
190451931

Product Key Features

Number of Pages
161 Pages
Language
German
Publication Name
Die Gruppendiskussion in Der Marktforschung: Grundlagen -- Moderation -- Auswertung Ein Praxisleitfaden
Publication Year
1998
Subject
Marketing
Type
Textbook
Author
Frank Szymkowiak, Ingo Dammer
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
209 g
Item Width
148 mm

Additional Product Features

Country/Region of Manufacture
Germany
Title_Author
Frank Szymkowiak, Ingo Dammer

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
About this seller

thenilestore

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