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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
by Crane, Frederick G. | PB | LikeNew
US $5.23
ApproximatelyPHP 290.28
Condition:
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Free USPS Media MailTM.
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Fri, 16 May and Wed, 21 May
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:146372693209
Item specifics
- Condition
- Like New
- Seller Notes
- Binding
- Paperback
- Book Title
- Marketing for Entrepreneurs
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781452230047
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1452230048
ISBN-13
9781452230047
eBay Product ID (ePID)
111342374
Product Key Features
Number of Pages
264 Pages
Language
English
Publication Name
Marketing for Entrepreneurs : concepts and Applications for New Ventures
Subject
Marketing / General, Entrepreneurship, General
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Preface1. Marketing in an Entrepreneurial Context2. Finding and Evaluating the Right Marketing Opportunity3. Using Marketing Research to Ensure Entrepreneurial Success4. Understanding Customers and Competitors5. Segmentation, Targeting, and Positioning6. Developing New Products and Services7. Building and Sustaining the Entrepreneurial Brand8. Entrepreneurial Pricing9. Entrepreneurial Channel Development and Supply Chain Management10. Entrepreneurial Promotion: Doing More With Less!11. The Entrepreneurial Marketing PlanAppendix - Sample Entrepreneurial Marketing Plan
Synopsis
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical, Insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success., Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
LC Classification Number
HF5415.13
Item description from the seller
Seller feedback (5,623,057)
- j***a (588)- Feedback left by buyer.Past monthVerified purchaseThe book was pristine. Fast delivery. Great seller. I would definitely buy from this seller again.
- a***r (915)- Feedback left by buyer.Past monthVerified purchaseRecieved in good condition and in timely manner
- n***m (16)- Feedback left by buyer.Past monthVerified purchaseIt plays fine. Bought it for less than I could have rented it for.
Seller feedback (5,623,057)
- j***a (588)- Feedback left by buyer.Past monthVerified purchaseThe book was pristine. Fast delivery. Great seller. I would definitely buy from this seller again.
- a***r (915)- Feedback left by buyer.Past monthVerified purchaseRecieved in good condition and in timely manner
- n***m (16)- Feedback left by buyer.Past monthVerified purchaseIt plays fine. Bought it for less than I could have rented it for.