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Positioning: The Battle for Your Mind, 20th - Hardcover, by Ries Al Trout - Good

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US $7.30

ApproximatelyPHP 428.13

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Located in: Philadelphia, Pennsylvania, United States

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Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230

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eBay item number:145365057185

Last updated on Jun 17, 2024 07:10:37 PHTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Type: Textbook

ISBN: 9780071359160

Book Title: Positioning: the Battle for Your Mind, 20th Anniversary Edition

Publisher: Mcgraw-Hill Education

Item Length: 8.3 in

Edition: 3

Publication Year: 2001

Format: Hardcover

Language: English

Illustrator: Yes

Item Height: 1 in

Author: Al Ries, Jack Trout

Genre: Business & Economics

Topic: Training, Marketing / General

Item Weight: 18.6 Oz

Item Width: 7.7 in

Number of Pages: 272 Pages

About this product

Product Identifiers

Publisher

Mcgraw-Hill Education

ISBN-10

0071359168

ISBN-13

9780071359160

eBay Product ID (ePID)

1645254

Product Key Features

Edition

Book Title

Positioning: the Battle for Your Mind, 20th Anniversary Edition

Number of Pages

272 Pages

Language

English

Topic

Training, Marketing / General

Publication Year

2001

Illustrator

Yes

Genre

Business & Economics

Author

Al Ries, Jack Trout

Format

Hardcover

Dimensions

Item Height

1 in

Item Weight

18.6 Oz

Item Length

8.3 in

Item Width

7.7 in

Additional Product Features

Intended Audience

Trade

LCCN

00-064066

Dewey Edition

CLASSIFICATION_METADATA

{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Hardcover"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS"],"Topic":["Training","Marketing / General"],"IsTextBook":["Yes"],"IsFiction":["No"]}

Dewey Decimal

659.1

Edition Description

Anniversary,Special,Revised edition

Table Of Content

Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can't get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Product: Milk Duds. Chapter 16: Positioning a Service: Mailgram. Chapter 17: Positioning a Long Island Bank. Chapter 18: Positioning the Catholic Church. Chapter 19: Positioning Yourself & Your Career. Chapter 20: Six Steps to Success. Chapter 21: Playing the Positioning Game.

Synopsis

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

LC Classification Number

HF5827.2.R53 2001

ebay_catalog_id

2001

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:145365057185

Last updated on Jun 17, 2024 07:10:37 PHTView all revisionsView all revisions

Postage and handling

Item location:

Philadelphia, Pennsylvania, United States

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Postage and handling	To	Service	Delivery*See Delivery notes
Free postage	United States	Economy Postage (USPS Media MailTM)	Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230
US $3.99 (approx PHP 234.00)	United States	Expedited Postage (USPS Priority Mail®)	Estimated between Tue, 18 Jun and Sat, 22 Jun to 43230

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