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Marketing Research: Global Edition, Bush, Ronald F.

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
Marketing Research: Global Edition
Book Title
Marketing Research: Global Edition
ISBN
0137135998
EAN
9780137135998
Binding
Paperback / softback
Date of Publication
20090901
Release Title
Marketing Research: Global Edition
Artist
Bush, Ronald F.
Brand
N/A
Colour
N/A
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Research: Global Edition
Item Height
253 mm
Author
Ronald F. Bush, Alvin C. Burns
Publisher
Pearson Education (Us)
Subject
Marketing
Item Weight
1240 g
Item Width
208 mm
Number of Pages
672 Pages

About this product

Product Information

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students understand, this text provides the basic fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors (5 of them with international authorship), updated insight from industry professionals, and current information on how marketing research is being practiced today.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780137135998
eBay Product ID (ePID)
86704937

Product Key Features

Number of Pages
672 Pages
Language
English
Publication Name
Marketing Research: Global Edition
Publication Year
2009
Subject
Marketing
Type
Textbook
Author
Ronald F. Bush, Alvin C. Burns
Format
Paperback

Dimensions

Item Height
253 mm
Item Weight
1240 g
Item Width
208 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Ronald F. Bush, Alvin C. Burns

Item description from the seller

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Value Added Tax Number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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