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Sensory & Consumer Rsrch Food Institute of Food Technologists Series VERY GOOD - Picture 1 of 3
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Sensory & Consumer Rsrch Food Institute of Food Technologists Series VERY GOOD

GBP 65.00
ApproximatelyPHP 4,832.95
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Condition:
Very Good
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eBay item number:142969660319
Last updated on Feb 10, 2021 08:57:25 PHTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
MPN
681/BT/864H 326
UPC
9780813816326
ISBN
9780813816326
EAN
9780813816326

About this product

Product Information

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Applying Sensory & Consumer Research to Food Product Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Chambers, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Applying Sensory & Consumer Research to Food Product Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

Product Identifiers

Publisher
Iowa STATE University Press
ISBN-13
9780813816326
eBay Product ID (ePID)
89088081

Product Key Features

Number of Pages
368 Pages
Publication Name
Sensory and Consumer Research in Food Product Design and Development
Language
English
Subject
Engineering & Technology
Publication Year
2006
Type
Textbook
Author
Howard R. Moskowitz, Ms Jacqueline H. Beckley, Anna V.A. Resurreccion
Series
Institute of Food Technologists Series
Format
Hardcover

Dimensions

Item Height
258 mm
Item Weight
860 g
Item Width
186 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Anna V.A. Resurreccion, Ms Jacqueline H. Beckley, Howard R. Moskowitz

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