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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge by Oded She
AU $63.37
ApproximatelyPHP 2,447.70
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Brand New
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eBay item number:135055526259
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781422126738
- Book Title
- Copycats
- ISBN
- 9781422126738
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
- Item Height
- 209 mm
- Publisher
- Harvard Business Review Press
- Item Width
- 139 mm
- Subject
- Management
- Item Weight
- 368 g
- Number of Pages
- 256 Pages
About this product
Product Information
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: * How to select the right model to imitate * How to avoid oversimplification of a model * Which imitation strategy to use * How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781422126738
eBay Product ID (ePID)
96882350
Product Key Features
Publication Name
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Format
Hardcover
Language
English
Subject
Management
Publication Year
2010
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
209 mm
Item Width
139 mm
Item Weight
368 g
Additional Product Features
Country/Region of Manufacture
United States
LeafCats
2228, 378
Item description from the seller
Business seller information
Value Added Tax Number:
- AU 82107909133
- GB 293967539
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