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Visual Identities by Jean-Marie Floch (English) Hardcover Book
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Located in: Melbourne, Australia
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eBay item number:134953111443
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780826447388
- Book Title
- Visual Identities
- ISBN
- 9780826447388
- Publication Year
- 2001
- Type
- Study Guide
- Format
- Hardcover
- Subject Area
- Data Analysis
- Language
- English
- Publication Name
- Visual Identities
- Item Height
- 234mm
- Publisher
- Bloomsbury Publishing PLC
- Item Width
- 156mm
- Item Weight
- 420g
- Number of Pages
- 190 Pages
About this product
Product Information
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
Product Identifiers
Publisher
Bloomsbury Publishing PLC
ISBN-13
9780826447388
eBay Product ID (ePID)
95768555
Product Key Features
Subject Area
Data Analysis
Publication Name
Visual Identities
Format
Hardcover
Language
English
Publication Year
2001
Type
Study Guide
Number of Pages
190 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
420g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- AU 82107909133
- GB 293967539
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eBay item number:134953111443
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