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Fashion Promotion in Practice (Required Reading Range)
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Located in: Rossendale, United Kingdom
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Estimated between Mon, 17 Jun and Fri, 5 Jul to 43230
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eBay item number:134789721725
Item specifics
- Condition
- Book Title
- Fashion Promotion in Practice (Required Reading Range)
- Genre
- Fashion & beauty industries
- ISBN
- 9781472568922
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fashion Promotion in Practice
- Item Height
- 270mm
- Publisher
- Bloomsbury Publishing
- Item Width
- 210mm
- Subject
- Marketing, Business
- Item Weight
- 990g
- Number of Pages
- 216 Pages
About this product
Product Information
Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9781472568922
eBay Product ID (ePID)
221325974
Product Key Features
Publication Name
Fashion Promotion in Practice
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
216 Pages
Dimensions
Item Height
270mm
Item Width
210mm
Item Weight
990g
Additional Product Features
Series Title
Required Reading Range
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:134789721725
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