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Event Planning and Management: A Practical Handbook for PR and E

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
Event Planning and Management: A Practical Handbook for PR and E
ISBN
9780749471392

About this product

Product Information

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749471392
eBay Product ID (ePID)
214657940

Product Key Features

Number of Pages
328 Pages
Publication Name
Event Planning and Management: a Practical Handbook for Pr and Events Professionals
Language
English
Subject
Management, Marketing, Business
Publication Year
2015
Type
Textbook
Author
Ruth Dowson, David Bassett
Series
Pr in Practice
Format
Paperback

Dimensions

Item Height
234 mm
Item Weight
505 g
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
David Bassett, Ruth Dowson

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VAT number: GB 724 4981 18
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