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Building Brands Directly: Creating Business Value from Customer Relationships B

Condition:

Very Good

Price:

GBP 6.03

ApproximatelyPHP 449.52

Postage:

GBP 8.99 (approx PHP 670.18) Standard Postage. See detailsfor shipping

Located in: South East, United Kingdom

Delivery:

Estimated between Wed, 3 Jul and Mon, 22 Jul to 43230

Seller ships within 1 day after receiving cleared payment.

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30 days return. Buyer pays for return shipping. See details- for more information about returns

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baham_books (2237435)
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eBay item number:125703916353

Last updated on May 26, 2024 23:10:45 PHTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: Building Brands Directly: Creating Business Value from Customer

ISBN: 9780333639078

Publication Year: 1996

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Building Brands Directly: Creating Business Value from Customer Relationships

Item Height: 216mm

Author: Stewart Pearson

Publisher: Palgrave Macmillan

Item Width: 140mm

Subject: Marketing

Item Weight: 716g

Number of Pages: 431 Pages

About this product

Product Information

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

Product Identifiers

Publisher

Palgrave Macmillan

ISBN-13

9780333639078

eBay Product ID (ePID)

91913504

Product Key Features

Author

Stewart Pearson

Publication Name

Building Brands Directly: Creating Business Value from Customer Relationships

Format

Hardcover

Language

English

Subject

Marketing

Publication Year

1996

Type

Textbook

Number of Pages

431 Pages

Dimensions

Item Height

216mm

Item Width

140mm

Item Weight

716g

Additional Product Features

Title_Author

Stewart Pearson

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:125703916353

Last updated on May 26, 2024 23:10:45 PHTView all revisionsView all revisions

Postage and handling

Item location:

South East, United Kingdom

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Postage and handling	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx PHP 670.18)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Wed, 3 Jul and Mon, 22 Jul to 43230 Seller ships within 1 day after receiving cleared payment.

Notes - Delivery *Estimated delivery dates include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment. Delivery times may vary, especially during peak periods.

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Will usually ship within 1 business day of receiving cleared payment.

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