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The Next Big Thing : Top Trends from Today's Leading Experts to Help You...

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eBay item number:125595429558

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780982908365

About this product

Product Identifiers

Publisher
Celebrity Press
ISBN-10
0982908369
ISBN-13
9780982908365
eBay Product ID (ePID)
102893961

Product Key Features

Book Title
Next Big Thing : Top Trends from Today's Leading Experts to Help You Dominate the New Economy
Number of Pages
320 Pages
Language
English
Topic
General, Marketing / Direct
Publication Year
2011
Genre
Business & Economics
Author
Joanne G. Rochon, Michael T. Smith, Michael Zuk, Sigrun Lilja Gudjonsdottir, Salvatore Joseph Friscia
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
20 oz
Item Length
9.2 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Trade
TitleLeading
The
Synopsis
The old adage states: 'Driving forward while focusing on the rear view mirror can land you in an accident'. This also holds true in business. While it's important to understand the past, the future is where the real opportunity lies. But how do you tell the difference between passing fads and profitable trends? This book aims to do exactly that., The old adage states: "Driving forward while focusing on the rearview mirror will land you in an accident." This also holds true in business. While it's important to understand the past, the future is where the real opportunity lies. But how do you tell the difference between passing fads and profitable trends? The authors in this book aim to do exactly that. Forty-one leading experts across multiple industries have teamed up to share The Next Big Thing to help you profit in this new economy.

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