2 min article

Open an eBay Store (CBT only)

If you're selling on an eBay site which offers it, you can subscribe to eBay Store. This not only gives you discounted fees and more free listings per month, you also get access to additional tools to manage and promote your business.

Before you open an eBay Store, you’ll need:

  • an eBay seller account with a linked and verified Payoneer account for payouts (learn more about creating a seller account - opens in new window or tab)
  • an idea of what eBay Store features you need (visit the Seller Centre on the site you're listing on to compare eBay Store packages)

How to set up your eBay Store

First, decide what subscription level you want. When you’ve chosen and purchased your package, here’s how to open your store:

Naming your eBay Store

When you choose a name for your eBay Store, we’ll create a website address (URL) for you. We’ll remove special characters (such as apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.

For example, if you name your eBay Store “Fine Jewelry!,” your store URL will be: https://www.ebay.com/str/fine-jewelry.

Here are some things to keep in mind when deciding upon your eBay Store name: 

  • It can be your eBay username as long as it meets the requirements above
  • It must start and end with a letter or number
  • It can’t start with four or more consecutive letter As
  • It can’t start with an e or E followed by more than a single number
  • It can’t contain the following characters: <, >, or @
  • It can’t be the username of another eBay member
  • It can’t contain “www” anywhere in the name
  • It can’t contain two or more consecutive spaces or non-alphanumeric characters
  • It can’t end with a top-level domain abbreviation used on the internet such as .com, .co.uk, .net, etc.
  • It can’t be a name that is identical or confusingly similar to another company’s name which is protected by trademark law. Also, you can’t use a name that contains the word “eBay” or one that is confusingly similar to that name. See our Intellectual property and the VeRO program policy for more information

Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as “Ben’s Computers” will be more helpful to buyers than a creative name such as “Zebra Park.” This will also help search engines find your store when buyers are looking for the kinds of products you sell.

For more information, see our article on managing your eBay Store, or check out the eBay Store page on your site's Seller Center.

Was this article helpful for you?

Related help topics