Jordan 1 Old Love New Love Beginning Moments Pack

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Enjoy the Jordan 1 Old Love New Love Beginning Moments

The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.

History of Air Jordan 1

As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.

Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.

He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.

Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.

Jordan 1 Old Love New Love Beginning Moments Pack 2007

This unusual pair of shoes is one of the few two-pair Air Jordan packages. The package is named as a reference to Michael Jordan's two favorite things, basketball and motorcycle racing. Both sets of shoes are Air Jordan 1 mid shoes with the retro winged basketball and Nike Swoosh logos, but they have different colors. The "Old Love" set references the classic Jordan 1 red design, but these Jordan 1 black toe shoes have more black detailing along the shoe upper. Meanwhile, the "New Love" set has a flashy black and yellow design that references Jordan's motorcycle racing team.

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